Saturday, 20 February 2016

Understanding Ideology and dominant values

1. What Ideologies and values are being promoted/ sold by each magazine you analyse? How does each magazine's audience read these beliefs in the text?

Ideology is a set of ideas,beliefs and values that guide our lives. Heat magazine promotes the idea that we should follow a celebrity lifestyle, the audience reads these beliefs by reading what the latest style is so that they gain beauty and style tips to make themsleves look and feel good. I've also previously analysed "OK" magazine and it gives out similar Ideologies as the genre of the magazine is the same as "heat" and attracts the same target audience this means that the magazines are in competition with each other to set Ideologies that are different in which the readers will follow to benefit them.

 Kerrang and NME are both music magazines with the genre of rock. Kerrang ideology is to be who you are and express musical rock. The magazine follows this ideology by showing its readers bands who have made their way up to fame to show anyone can do it. NME promotes the consumption of new indie music and are interested in new and upcoming music, they like to know and share music. The magazine does this by appealing to a mostly male audience who value the genre of rock.

2. What Ideology and values do you want your audience to read in the music magazine you will design? What lifestyle will you be selling to your readers?

My music magazine I'm designing is going to be a pop music magazine. I want the pop genre to stand out against all the other genres there are in music. My ideology is to make pop music bold by promoting different values and making pop eye-catching by: sight-reading pop magazines and listening to pop music so the audience consume pop more. The lifestyle I will sell to my readers is similar to kerrang which is to be who you are and express new pop music.

Understanding Ideology and Values

Heat magazine

1)  The famous- pictures of celebrities
     P.10-46- Articles about celebrities and what they've been doing recently, including information about their personal life. Some of the celebrities are Zayn Malik, Beyonce, Kim Kardashian and Kimberley Walsh.

P.47-61 Beauty products such as make up and clothes; shops where you can get them from "in season" fashion.

P.63-97 What's on tv including shows and movies. TV soap spoilers, music,books and food and also the heat interview.

P.98  Lauren Platt's likes and dislikes.

2) p.10-46 The message it gives the reader is general gossip about well known celebrities and their lifestyles
P.47-61 People should wear the latest fashion to follow trends and to aspire to celebrity styles so that they look and feel good
P.63-97 Suggestions on what people should watch based on reviews 
P.98 Shows that celebrities are like us - their likes and dislikes and have similar lifestyles

3) Three main topics the magazine covers are celebrities, shopping and a TV playlist 

4) Ideologies are values,beliefs and ideas that guide our lives. The lifestyle heat magazine promotes to its readers is the idea that we should guide our lives like celebrities by valuing their fashion and looks and believing that we can be like them if we follow their behaviour and trends. The magazine promotes this idea by giving it's audience articles about celebrity lifestyles and also other magazines which are similar to heat for example "OK " which uses a similar format and genre to set the idea and values.

5) The target audience for heat magazine is mostly females between the ages of 14-25. The ideal target reader may find the articles interesting because it lets them know about latest fashions they can copy, to make themselves look and feel good. The articles entertain and inform the reader on what's going on.



Monday, 1 February 2016

Photos for Music Magazine

    Photos for music magazine

The magazine i will be creating is a pop music magazine. The photos i`ve taken represent pop music as some of the pictures show a guitar and microphone quite a few pop musicians sing with a guitar. The background of the photos show a music setting and the clothes worn are casual to fit in with the genre of pop music.