The language in magazines is important so that the readers are attracted, intrigued and want to continue reading on. The language used in NME is colloquial. On the front cover, the cover line says "Marilyn Manson goes ape" this cover line uses animal imagery to attract the readers as the word "ape" is associated with monkeys and also going crazy and wild. This type of language attracts a younger audience of teenagers as its informal however entertaining and it stands out which makes the reader want to read on because they wonder why does Marilyn Manson go ape?
Next, another cover line says "Its time for chaos!" the use of the exclamation mark emphasis's that there is going to be a lot of chaos within the magazine, which conveys that the magazine will overall be great to read. If the use of the words "we" or "us" were used on the front cover of the magazine it would attract more readers because then it would be more welcoming and friendly.
The context of the language used inside the magazine is formal however the cover lines are informal for example " mate, when it`s all over, i need you to clear my browser history" this attracts the reader because the word "mate" makes the reader feel welcome which therefore makes the reader want to read on.
The language used throughout the Jazzwise magazine is formal. The cover lines on the front cover are also formal, one example is "listening with intent" and another cover line which is the only informal cover line on the front cover says "No rules!" this attracts the readers because it makes the magazine seem interesting as there are no rules and it stands out. The language used in Jazzwise attracts a slightly older audience as the word "Jazz" in the title symbolises jazz music and the word "wise" could symbolise older wiser people. Also the formal language attracts the audience whereas if the language was informal a younger audience would be attracted.
The language used inside the magazine makes the reader want to read on because as the language is formal and technical, it addresses the reader and keeps them entertained. It addresses the reader directly by saying "you" " you can only make a first impression once" the word "you" makes the reader feels like the writer is personally saying this to us which grabs our attention.
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